THE 0-1 PRODUCT INNOVATION LABORATORY

leading software experiments for million dollar brands with urgency.

we partner with visionaries to engineer and grow the next-gen of software and AI-native products.

our thesis

the future of your brand is in your hands.

Today, The pace of software innovation is at its peak.
Everyday, new software/models are launched with the potential to disrupt an entire industry. This is “Software 3.0”, The era of AI-native products. With these models getting cheaper and powerful, it’s easier than ever to build a business. This is not a comfortable situation for any company. The only way to win is to take bets and experiment with the future. To be a generational brand, you need to look at this as the greatest opportunity and act with urgency.

this gave rise to

the 0 - 1 engine for business imagination.

An experimental laboratory that engineers intelligent solutions by combining the objectivity of AI and the intuition of humans.

OUR CAPABILITIES

Product Innovation

0-1 product innovation

We work as a startup within your company. We identify, ideate, design, develop, and grow next-gen products/apps from 0-1.

Product Transformation

Product transformation

We integrate AI models and redesign your existing products to optimise performance, user experience and unlock untapped cash flow.

Product Design

Product Design

We craft designs from the future, specialising in social experiences and emerging technologies.

Product Transformation

Product operations and data

We create automated workflows for customer support and growth leveraged by intelligent data analytics and forecasting.

SELECTED WORK

magic

we have crafted

ad intelligence

IN - DEVELOPMENT | COMMERCE

A machine learning model to identify PATTERNS IN PAST ADS and predict the Return On Ad Spends (ROAS) for future campaigns. The model estimates the ROAS based on the historical performance of each creative component such as ad body, title, COLOUR etc. Without change IN ad spends, the predictive model highlights which creative elements INCREASE ROAS.

CURRENTLY SHIPPING
Ad Intelligence 1 Ad Intelligence 2  

the hr

CONCEPT | SAAS

Automating the role of the HR. A conversational search box fine-tuned with data from company documents, guides, policies, payroll. It would be able to intelligently retrieve and update answers from enterprise documentation. It will be able to onboard new hires, make announcements, approve reimbursements, answer company policy questions etc.

SHIPPING NEXT
the hr-01 the hr-01 the hr-01  

solo

CREATOR ECONOMY

A 0-1 product initiative crafted for India’s biggest meme marketing brand. Solo is the Cred for Creators, the app helps creators work with India’s best brands on campaigns and earn cash for their views.

TIME TO SHIP: 2 MONTHS
Solo 1 Solo 2 Solo 3 Solo 4 Solo 5  

zeri: chat with stocks

CONCEPT | FINANCIAL SERVICES

Concept created for India’s largest stock broker. New-age investors can research any stock by chatting with its financials, events, and news and derive forecasts. The app would be fine-tuned on existing AI-models and trained with Indian financial market data.

SHIPPING NEXT
Zeri 1 Zeri 2 Zeri 3  

weekly

CONCEPT | SOCIAL

Weekly helps you stay in touch with your friends by telling them how your week went. Create a weekly photo journal along with music you heard, total steps you took, and more. WEEKLY brings you closer to the people you actually care about.

TIME TO SHIP: 3 WEEKS
Weekly 1 Weekly 2 Weekly 3  

ripen

GAMING

Social gaming app for GenZ to hit lifestyle goals by betting. Users would join fitness and health games by staking money into a game pool. Players who hit the game objective would split the cash price. Used by 10k+ users.

TIME TO SHIP: 2.5 MONTHS
Ripen 1 Ripen 2 Ripen 3 Ripen 4 Ripen 5